Qualitative

itracks

by itracks

End-to-end qualitative platform for live and asynchronous studies.

Overview

itracks is a qualitative research platform offering live video focus groups and interviews, text chat groups, discussion boards, digital diaries, and online communities. Sessions are automatically transcribed and analyzed with AI tools for themes, sentiment, and highlight reels.

Tags

  • Video focus groups
  • IDIs
  • Online communities
  • Diaries
  • Transcription